1. Information We Collect

We may collect the following types of information:

• Personal Information
• Name, email address, and phone number provided during account registration.
• Emergency contact details you choose to add within the app.
• Health & Safety Information
• Alcohol consumption logs and estimated BAC (Blood Alcohol Content) data.
• Water and hydration intake records.
• Recovery and wellness activity data.
• Location Information
• Real-time GPS location when using Safety Spots, Destination Lock, or SOS features.
• Destination and route data used to monitor journey safety.
• Media & Content
• Photos and notes saved as memories within the app.
• AI chat history from the Ask Noir feature.
• Technical Information
• IP address, device type, operating system, and browser information.
• Usage data including features accessed, session duration, and in-app activity.
• Push notification tokens for SOS and safety alerts.
• Cookies and similar tracking technologies (see Section 7).

2. How We Use Your Information

We use collected information to:

• Provide core app features including BAC tracking, hydration logging, and AI drink intelligence.
• Trigger SOS alerts and notify your designated emergency contacts when needed.
• Monitor your Destination Lock status and alert contacts to route deviations.
• Surface nearby Safety Spots using your location data.
• Deliver AI-powered drink safety insights and recovery guidance via Ask Noir.
• Store and manage your personal memories (photos and notes).
• Send push notifications for safety alerts and app updates.
• Improve and personalize the Noirlife experience over time.
• Comply with applicable legal obligations and enforce our Terms of Service.

3. Sharing Your Information

We may share your information in the following circumstances:

• With Emergency Contacts: Location and safety data is shared with contacts you explicitly designate when an SOS or Destination Lock alert is triggered.
• With AI Providers: Drink queries and relevant context are processed by third-party AI services (e.g., OpenAI) to power the Ask Noir feature.
• With Service Providers: Third-party vendors who support our infrastructure, including cloud hosting, analytics, and media storage (e.g., Cloudinary).
• For Legal Reasons: When required by law, regulation, or court order, or to protect the rights and safety of our users.
• In Business Transfers: If Noirlife is involved in a merger, acquisition, or asset sale, your data may be transferred as part of the transaction.

4. Location Data

Noirlife requests access to your device's location to power safety-critical features including Safety Spots discovery, Destination Lock monitoring, and SOS contact alerts. Location data is only collected when these features are actively in use. You may revoke location permissions at any time through your device settings, though doing so will disable related safety features.

5. Data Security

We use reasonable technical, administrative, and physical safeguards to protect your data — including health logs, location history, and emergency contact information — against unauthorized access, disclosure, alteration, or destruction. All data is transmitted over encrypted connections (HTTPS). However, no online system is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information, health logs, and memory content for as long as your account is active or as needed to provide our Services and comply with legal obligations. You may delete your memories or account data at any time from within the app. Upon account deletion, we will securely remove or anonymize your data within a reasonable timeframe.

7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to analyze traffic, improve functionality, and personalize your experience. The Noirlife mobile app may use device identifiers and analytics SDKs to understand usage patterns and improve the product. You may adjust your browser or device settings to limit tracking, though some features may not function properly as a result.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or update your personal information.
• Request deletion of your account and associated data.
• Restrict or object to certain processing activities.
• Request a portable copy of your data.
• Withdraw consent for optional data processing at any time.
• Opt out of non-essential communications such as promotional notifications.

9. Children's Privacy

Noirlife is intended for users aged 18 and older. Our Services involve alcohol-related content and are not directed at minors. We do not knowingly collect personal information from individuals under 18. If we become aware that a minor has created an account, we will delete their data promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any updates will be posted on our website with a revised "Last Updated" date. Your continued use of Noirlife after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us.